Fashion is Your Canvas, Not Your Cage

JM&M Brand Story

Inspired by the desire for high-quality and affordable fashion, Cengiz Dana founded Just Me & Mine. Guided by the philosophy of offering premium products at reasonable prices, Just Me & Mine empowers young women to wear fashionable and comfortable clothing that reflects their unique style.

Our brand slogan, "Fashion is Your Canvas, Not Your Cage," encourages breaking free from price constraints to express individuality through fashion.

Just Me & Mine embodies authenticity and identity:

• "Just Me" represents your true, unapologetic self.

• "Mine" reflects your wardrobe, what you have and what you wear to express who you are.

Our design philosophy balances sustainability and quality. From fabric selection to production, we meticulously ensure every piece, whether a T-shirt or versatile jeans, delivers comfort and durability.

With over 50 years of experience in jeans fashion, Cengiz Dana also has Florez, a successful European jeans brand (florez.nl) catering to women aged 30 and up.

Produced in his factories in China, Just Me & Mine targets fashionable young women aged 18 and up, offering high-quality fashion at affordable prices.

Made with passion in China and inspired by decades of European jeans expertise.

Dear Friends,

My journey with JM&M began in 2011. I opened our first store, a nice 400 sqm shop in Ocean City, in Zhongshan. Later, we expanded to Lihe Plaza, one of Zhongshan’s premium shopping malls, and then the 3rd store at Haufa Shopping Mall in Zhuhai.

I gave everything I had to those stores. For five years, I tried every possible way to make the brand succeed in China. But eventually, I realized that physical retail was not the right path for this brand at that time. In 2016, with a heavy heart, I closed all the stores and stepped away from the Chinese market.

I returned to Holland and continued developing the brand. After three successful seasons, we renamed it Florez together with my nephew Floris. Today, Florez (florez.nl) is a successful and well-loved women’s jeans brand across Europe.

Now, I am coming back to China, this time with my Chinese family by my side. I return with much more experience, deeper understanding of Chinese fashion, and real knowledge of how the fashion world works here today.

We are starting again with a strong online presence, and our next steps include a franchise concept and partnerships with international multi-brand stores.

I dedicate Just Me & Mine to all the young women who love looking good and feeling comfortable every single day. We believe great fashion shouldn’t cost a fortune. Every piece is made with care, quality, and real comfort.

I truly believe in Chinese fashion and in you, the young women of China. I am confident that my philosophy and fashion understanding can bring you great clothes that make you happy. Clothes that let you express yourself freely with our belief: “Fashion is Your Canvas, Not Your Cage.”

This is more than just a brand comeback. It is a family story of learning, persistence, and new beginnings.

Thank you for being part of our journey. I hope Just Me & Mine can become part of your everyday style and happiness.

Warm regards,

Cengiz Dana

Founder, Just Me & Mine

A Message from Our Founder